TATTRD APPAREL & FLAGS is a Proud American lifestyle brand founded by myself, Allen, and my wife, Ginger, in East Central Alabama. TATTRD is an acronym for "To All Those That Remain Diligent" and it's meant to honor those who have committed themselves to personal excellence at any level, and/or service to others.  It started as an idea in the spring of 2019, and that idea planted a seed that kept growing and growing. It kept me up late on many nights, and after many pages of notes and thoughts written, we decided that the world needs this. I sat on my hands for too long and I’m not proud of that. I believe this is my purpose, and I’m excited about the journey ahead… I will not sit by any longer.

What is our mission? Our mission is to inspire you (those of you who are in the pursuit of personal excellence at any level, and those committed to service to others) to keep pushing forward so that others may also be inspired.

What is our vision? Our vision is to awaken and build a community of men and women of strong character and faith, that aspire to be at least 1% better, every single day. This is how we can change the world.

Our Value Proposition: It’s not about the shirt or the logo. It’s about who you are while wearing the shirt or logo.  We want you to be reminded each time you reach for our brand, that you can not lose if you do not quit. It’s not just a “shirt”, it’s a Mindset.